Robot illustrator creates personalized wall art on any surface


This connected robot illustrator draws and erases content allowing for continually personalized artworks.

Designed by Italian architect Carlo Ratti, the Scribit Robot is small, unobtrusive and takes only five minutes to install. Suspended from two cables hung from any vertical surface, the robot takes its instruction from uploaded content. Scribit can reproduce any written or drawn material, from happy birthday messages to Renaissance masters and personal drawings. Using erasable markers, the robot can delete artwork by following the exact steps it took to create the piece but in reverse.

The robot will debut in April 2018 as part of this year’s Milan design week installation. Scribit will work with a wide variety of apps, allowing users to access an incredible library of images. Furthermore, the robot can be loaded with regular (ie non-erasable) markers. The design team hopes the robot could help people alleviate their addiction to screens by making visual content available in places other than smartphones and other devices. The robot follows on from another “writing machine” Carlo Ratti’s firm is producing. Moreover, Scribit is the Latin term for “she/he writes.”

Making art accessible by putting old or disused spaces and buildings to full use is helping transform cities around the world. In Abu Dhabi, the launch of a new museum was accompanied by a partnership between radio stations and a main thoroughfare. Nine-meter high replicas of some of the museum’s most important pieces were positioned alongside one of the country’s main highways. Local radio stations provided 30-second explanations that included the title of the piece, the artist and its historical context. In the Netherlands, a historic dike used wind and passing cars to light up the structure and create shareable power. How else might art experiences be personalized and brought into the home, as well as work and public spaces?Article from Springwise.
Website: www.carloratti.com
Contact: twitter.com/crassociati

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Good news at last: the world isn’t as horrific as you think


A refreshing article by Hans Rosling – a compelling read like his TED talks.This is an edited excerpt from his posthumously published book:
Factfulness: Ten Reasons We’re Wrong about the World

Training yourself how to put the news into perspective – practising ‘factfulness’ – will change your outlook for the better

https://www.theguardian.com/world/commentisfree/2018/apr/11/good-news-at-last-the-world-isnt-as-horrific-as-you-think

Even big Cities can have disruptive thinking if the idea is ” right “


This is an article from the Guardian. To me, this Sydney project started correctly – from the customer perspective,then developed good objectives and then came up with a strategic answer.
Hope it works.
Well worth a read.

https://www.theguardian.com/cities/2018/apr/10/the-radical-plan-to-split-sydney-into-three

Marketers Waste About One-Fourth of Their Budgets/emarketer research


Experimentation and long-term agreements contribute to inefficiencies

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There’s an old axiom that marketers waste half of their money, but they just don’t know which half. A recent study indicates marketers are well aware they’re spending money ineffectively, but believe the squander is closer to a quarter of their budgets

In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. And about half of respondents said they misspend at least 20% of their budgets.

A few pessimists—just 2.9%—believed they’re squandering more than 80% of their marketing dollars.

The Rakuten report cited marketers’ desire for cheap audience reach as a factor that leads to wasted spend. The report stated that focusing on reach can become “a poisoned chalice,” leading to low-quality ad placements that don’t perform well for marketers. Low-quality inventory has been particularly problematic in programmatic advertising, because brands purchasing cheap inventory through ad exchanges have found themselves embroiled in brand safety scandals when ads wind up against unscrupulous content.

Marketers also spend their money inefficiently because they’re testing out new ad formats and placements that prove to be not as proficient as they anticipated, according to Brendan Gahan, founder of ad agency Epic Signal.

Another contributor to ineffective spending is that marketers can get locked into long-term agreements, meaning they can’t simply pull their spend once they realise it isn’t meeting key performance indicators (KPIs), Gahan added.

But he believes marketers are making progress through frequent their experimentation, and that as a collective group they’re wasting less of their budgets now than they did decades ago.

“Hindsight is 20/20,” Gahan said. “You have to experiment to understand what channels, mediums and strategies are working in order to learn and increase efficiencies.”

eMarketer Study of Digital Ad Prices Finds Rising CPMs


Trend likely to continue in 2018 (Link to podcast at end of article)

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In a new study based on an analysis of nearly two dozen platforms’ ad prices, eMarketer reports that programmatic ad prices have risen meaningfully over the past 12 months.

The study, which focused on programmatically purchased ads across the open internet (as opposed to so-called walled gardens such as Facebook), found that prices are up across all the major categories: desktop, mobile, mobile app and video.

“Rising prices are a testament to the importance of audience and data,” said eMarketer principal analyst Lauren Fisher, who led the study.

The report, which can be downloaded by eMarketer PRO subscribers here, is based on data and insights from demand-side platforms, data aggregators, ad exchanges and ad networks, and supply-side platforms. (Nonsubuscribers can learn more here.)

Looking specifically at desktop display prices, the study found that every data provider—both buy- and sell-side—reported that CPMs for 300×250 desktop display units rose from Q4 2016 to Q4 2017. But the increases varied widely, with two sources reporting an increase of just 2 or 3 cents, working out to a rise of 1% or less. By contrast, most of the other sources reported increases of roughly 25 cents, representing a gain of more than 10% for the year.

Fisher noted that the study is not aimed at identifying a specific benchmark. “I don’t want someone to look at this information and say, ‘OK, $4 CPM is what I should aim for.’ A multitude of factors could affect an individual CPM.”

Rather, the information illustrates trends. “It’s a snapshot in time illustrating the major factors that influenced prices in Q4 2017,” she said.

But Fisher noted that the factors that generally drove prices higher in 2017 are likely to continue to support increases in 2018.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, (https://soundcloud.com/behind-the-numbers/which-way-digital-ad-prices) Fisher highlights some of the findings of her new report on digital advertising prices and the factors that are driving price changes.

Media Insider: NBC News to Launch Online Streaming Service, Google Unveils $300M News Initiative, LinkedIn Launches New Video Filters and Features — Beyond Bylines


ICYMI. 5 top media stories you need on your radar this week.

via Media Insider: NBC News to Launch Online Streaming Service, Google Unveils $300M News Initiative, LinkedIn Launches New Video Filters and Features — Beyond Bylines