Costing creativity: the creative process versus the way agencies try and monetize it. — Gods of Advertising


How in hell do you scope this? From a business perspective, “creative process” is an oxymoron. Yet, every agency has one. In the age of projects versus client relationships, the process looks like hours worked. PM’s and AE’s must estimate how many people to put on a creative project and how many hours they will […]

via Costing creativity: the creative process versus the way agencies try and monetize it. — Gods of Advertising

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