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Randaldobbs

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No comments on Costing creativity: the creative process versus the way agencies try and monetize it. — Gods of Advertising

Costing creativity: the creative process versus the way agencies try and monetize it. — Gods of Advertising


How in hell do you scope this? From a business perspective, “creative process” is an oxymoron. Yet, every agency has one. In the age of projects versus client relationships, the process looks like hours worked. PM’s and AE’s must estimate how many people to put on a creative project and how many hours they will […]

via Costing creativity: the creative process versus the way agencies try and monetize it. — Gods of Advertising

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Randaldobbs

Framework Marketing is a Partner with Growth Partners – an experienced team delivering innovative and practical strategies for businesses to grow. This gives me access to a range of co-ordinated, creative thinkers…as and when clients need them. As a Coach in marketing communications and business modelling, my toolbox of resources is available in an “on-demand” basis. The focus is about understanding and communicating to customers. We evaluate brand strategies and interpret consumer behaviour and insights to ensure a consistent and practical communications programme. There are 3 broad ways we can work together as part of client teams: 1/. Specific Consulting programmes; 2/. Broader “marketing-warrant-of-fitness options; 3/. Customised Coaching/Mentoring for CEOs & Managers Specifically, these programmes are able cover (s needed): 1. Assessing business models to build strategic marketing plans: Understanding market data so strategic marketing plans have practical outcomes and communications to target markets are effective. 2. Communication and Content audits From analysis of all messages – understand how customers really think and then recommend improvements to messages and media channel selection 3. Brand evaluations and Feedback models Establish how robust the brand equity is with each target market so communications to them is relevant 4. Integration all communication channels (a particular focus on digital footprints and revenue streams) Recommend an effective mix of communication channels to achieve economies of scale timing and content compatibility 5. Interpreting market research with fresh eyes Understand and fix gaps in market knowledge for consumers, customers and staff 6. Developing sales strategies Develop sales strategies from a foundation of core marketing platforms so all communications to market are complementary to each other

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